Italy's Best Roaster 

We are truly happy to share news that means so much to us: Francesco Masciullo, our Head of Coffee, won the 2026 Italian Coffee Roasting Championship, earning the title of Italy's Best Roaster.

A result that says a great deal about who we are and how we work every day, often away from the spotlight, but always with great care for what ends up in the cup.

Francesco's journey

Francesco has been with us for years, and his journey has grown step by step within Ditta Artigianale. Born in 1991 and from Salento, he was drawn to the world of coffee by curiosity and a strong desire to understand what truly lies behind every espresso.

In 2017, he won the Italian Barista Championship: an experience that marked an important turning point and led him to explore coffee ever more deeply, until he fell in love with roasting. It is a craft built on study, constant tasting, mistakes, attempts, and extensive research.

Over the years, Francesco has developed a deep sensitivity to reading green coffee and transforming it, through roasting, into something that truly reflects its origin. Today, as Head of Coffee, he oversees every stage with a clear objective: to respect the coffee's identity and bring out its natural characteristics.

“This victory is the result of a long journey shaped by many people who have taught me something. Roasting is an ancient craft, often out of sight, but it is where the flavor of the coffee we drink every day is born.”

Behind every cup

Francesco's victory is also recognition of the value of roasting: a quiet but fundamental craft, where technique and sensitivity must coexist.

For all of us at Ditta Artigianale, it is a moment of great pride, but also an incentive to keep doing what we do every day: selecting, roasting, and telling the story of coffee with care and passion.

And this, for us, is just the beginning. ☕